Vehicle dealers automobiles heavy trucks agricultural recreational

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candidates trained
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Dealers Served
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About us

The main purpose of the Académie de la Vente is to provide quality training to help you have a flourishing and rewarding career in the automotive world. Whether it’s to be a Sales Advisor, Service Advisor or a managerial role, we have the training you need.

The training offered has two components;

The first is to train inexperienced people who want to make the career they want. For dealers, we offer an efficient and constant recruiting service.

The second is to train people who already work in a dealership and who want to increase their sales performance.

For more than 10 years, we have helped hundreds of candidates integrate and perform well in the automotive world.

Expect more, make the career of your dreams! SUBSCRIBE!

– Yvon Deguire, president and founder

Tailor-made training for

Automobile, heavy vehicle, agricultural and recreational dealerships.

With over 30 years of experience in the automotive industry, we offer tailor-made training programs for all departments of your dealership.

Professionals who listen

Our team of leaders

Lyne Bourdeau

Executive Director

Carmen Naud

Executive Assistant

Marie-Michèle Lacasse Belpulzo

Training Director

Innovative training

A tailor-made approach

Always at your service and those of the industry


You wish to pursue a career in the industry

With our specialized team, we are able to submit your application to our participating dealers. They are waiting for you!


You want to improve your performance

Request training from The Sales Academy and get performance standards and most importantly, industry best practices.


You want to recruit new staff

We offer a recruitment service to find the best candidates to improve your sales and income. Call us !

We are proud partners and recognized by

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Build a career in sales

Sign up now to receive all the details to launch the career you’ve always dreamed of!

Our training

Online training

With the new social distancing, health and safety rules, shoppers will increasingly turn to online shopping. Sales teams must therefore adapt and deal with the new profile of buyers.

Direction Department

This training is designed for people who occupy a management position. The training is devoted to the management and performance of each department. You will find there: The definition of the setting of objectives.

F&I Department

Is this training dedicated to the performance of the Financial Services Department? (beginner or advanced) The Director of Financial Services is a coveted and highly specialized position. Here are all the points that will be discussed. Training…

Sales Department

The training is dedicated to those who wish to make a career as a Sales Consultant. We offer complete training (beginner or advanced) The 10-step training Welcome (guest); Identification of customer needs …

Parts and service departments

The training is dedicated to those who wish to make a career as a Technical Advisor. (beginner or advanced) It is the responsibility of the dealership’s technical advisor to support and guide each technical service customer through…

Put your trust in us

Our dedicated and committed team supports you in all phases of your training and recruitment projects.

Become a member of the Académie de la Vente